Look what came in the mail today.
Bought it off ebay on a whim since I have yet to find a fashion catalog in all my estate sale visits. I put it down to paper, heat, humidity, lake of AC and that most folks just do not keep catalogs.
It is the Montgomery Ward Midsummer Sales Book, 1954.
Of course there is a good amount of vintage fashions in it for the whole family, but there is furniture and appliances and bikes and pretty much anything you would find in one now.
That is the cover above and if you click on it you will get a bigger image that should allow you to read the copy.
Just an excerpt:
"You'll present a pretty picture in this graceful Princess Dress made in "Texlin," a crisp, finely woven, Rayon that is washable and resists wrinkles. The style is so young, so flattering-with its high-rise waistline, slim fitting midriff and wonderful rolled gore skirt that ripples into a smart flare. Smart stitch trim outlines empire midriff and deeply curved neckline....."
Pages 2 and 3 have more of the same great Princess cut (seamed?) dresses.
Makes me wish for an un-discovered storage room full of these dresses.
I'll post some more pics later this week!