Tuesday, December 26, 2006


New VIOTD


My new Vogue May, 1959 came in the mail. LOTs and LOTs of great ads.
Yummy clothes.
So many vintage pictures to choose from.
I decided to begin with a Maidenform Bra ad.
Why?
Well because when I was young I was a bit creeped out by them.
Those woman running around town in their undies just bugged me.
I could never figure out how an adult could forget to wear her clothes.

Now, of course, I find them just charming.

Click here to go see a bigger image and the ad copy.

2 comments:

Wendy said...

I'd forgotten about this ad campaign! How fun to see it -- and especially this dramatic photo. There must have been a zillion different takes on "I dreamed I was...." ... and you're right. I was embarrassed by them (I was just getting into a AAA bra at the time). And they are delightful, very liberated, especially considering the era. Thanks, as always, for your great eye!

Hoardmeister said...

Dahling Julie -

Of course, when I was but a wee babe, Mama was quite fond of going about her day clad in only her foundation garments (as long as we were in the house). She claimed they would comfortable, but I think it was because she enjoyed the drooling admiration of every male on the household staff...and one very hairy-knuckled upstairs maid.