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1952Obligatory Mad Men Jantzen post.
The title is what Don says to the morons from Jantzen when they balk at a more sexy ad for their "two piece" bathing suit (yes, it is a bikini gents) that they want to sell more of...they are just hypocritical about what they are selling.
Of course the line is really for Don's benefit, but we will not get into that now.
I looked though the ads I had and none for 64' or 65' but in the 60's they were using the campaign "Just Wear A Smile and A Jantzen" which was used in both their swimming suit and sportswear advertising. FuzzyLizzie has another example on her blog.
1962From the Jantzen website:
Jantzen harkens back to its archives for its creative inspiration. Whether it’s using an Art Deco 1930s image from Jantzen Beach Theme Park where you could “Dance, Swim, and Play” or their successful 1960s “Just Wear a Smile and a Jantzen” campaign, promoting a form of “happiness” reflects today’s marketing pitch to consumers who are responding to old fashioned values. In a difficult economy, a little happiness goes a long way. Images from the Jantzen
Archives have been seen in the last two seasons of Emmy Award winning Mad Men on AMC and will again be featured in opening credits this fall with images from the 1960s Smile campaign.
Jezebel had a few ads pointing out the difference in advertising between the women's and men's lines, but instead of being from the 1960's they are all 40's and early 50's including this beauty:
And never to be forgotten the "Satan's Spawn" Jantzen ad campaign of 1947:
The Jantzen lingerie ads were a bit risque even in 1950.
What I did notice was that though the 40's and early 50's they were selling sexy and being attractive to the opposite sex, but as society became more permissive (and their competitors became more blatant maybe) Jantzen's ads did become more all about good wholesome fun and how happy a woman would be in a Jantzen bathing suit.
Which if I could find that suit in the top ad in my size I would be very, very happy indeed.
"LOST has always had its sympathies with eastern religious tradition, namely Buddhism and Hinduism. A big part of that religious tradition is the focus on questions and questioning and less on universal answers. The belief is that there are very few, if any, universal answers. LOST seemed to hammer that point home over and over again. Locke wants answers, thinks first the answer is in the Hatch and then with Ben and then with Jacob. Each time, those potential sources for answers prove not to have answers at all. Jacob was set up as a Jesus Christ figure and then was revealed to be just a man who had a task to do that he didn't even really choose to do. Meanwhile, the tragedy of Locke is that he couldn't simply appreciate the fact that he was a paraplegic who was now walking around. The obvious contrast was Rose, who simply lived in the moment. No need for answers. She was alive and with the man she loved. That was enough
I found that this was implicit in the LOST story, but unfortunately we have had a lot of shows that fixed on setting up mysteries and then trying to reveal them in somewhat lame ways (X-files and Twin Peaks come to mind). This may have set the expectation for LOST and the writers didn't do anything to dispel that. Let's face it - if Cuse and Lindendorf said, "Hey, LOST is a Buddhist pulp fiction." they could have kissed their shrinking audience goodbye. And so here we are. Anger, confusion, feelings of betrayal. That's what you get if you try to go subtle with a mass medium that's intended to entertain.
I enjoyed the ride, but I also expected very little by way of answers.